Learning to Improve Our Use of LinkedIn

I met Debbie Wemyss of DW Consulting Solutions LLC via the excellent seminars offered by the Small Business Administration’s SCORE program. I attended one of her training sessions on how to harness the power of Linkedin and came out of that class with a list of ways to connect with other professional and business interests in this cyber world platform. I am working on some of her tips and tricks but quote below some of her “Favorite tips for Linkedin Success” which are just the tip of the iceberg….

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  1. Back up your Connections – Get an Excel file of first/last names, title, company, email of all 1st level Connections. The default ‘Fast File’ will be ready to download in just 10 minutes! HOW: Click ‘Me’ in black navigation bar at top; choose Settings & Privacy; scroll down to ‘Get an Archive…’; click Fast File.
  2. Profile  Summary – Start it with a dynamic sentence or two to grab the Viewers’ attention! You must get them to click ‘see more’ to expand the rest of your Summary content.
  3. Include a CTA in your Summary – Viewers will not have access to your phone/email under Contact & Personal Info UNTIL they Connect with you. Include that info right in your Summary. Make it easy for interested members to reach you – don’t expect them to leave LinkedIn to search your website!
  4. Stay in front of your audience – A surefire way to do this is to post an Update on a regular basis (1x daily) that has value: Industry news, milestones, press releases, conference reviews, networking intentions, recognition accolades, etc. +TIP: Best time to post: M-F 7am-9am, 11am-1pm, 8pm-11pm (LinkedIn’s research). Include a photo or image whenever possible.
  5. Explore Groups – Especially those that are likely to appeal to your target audience. Use appropriate keywords to Search for Groups with large #’s of members. You’ll super-charge your Network. You can directly communicate up to 15x monthly with selected Group members so be selective! (+TIP: Group Members can also post available jobs – for free – using the Group / Jobs tab on Conversation boards.
  6. Personalize EVERY Invitation – Always… always…always! HOW: The onlyway to ‘Add a note’ is to click Connect ON THE MEMBER’S PROFILE. Clicking Connect anywhere else auto-sends a wordless invitation to connect…..

DON’T DO THIS! ARE YOU MAKING THESE COMMON MISTAKES? 

  1. Forget your Settings & Privacy Controls: Always be aware of how and what you are displaying to Viewers of your profile. Take a few minutes to fo through your Settings. Click Me > Settings & Privacy > Review Basic > then Review Privacy list as well.
  2. Auto-send a wordless Invitation: Always visit the Member’s profile and click Connect from there to ‘Add a note’ to personalize your Invitation. Mobile: On profile, look for 3 tiny dots in upper right & click for personalization option. Your Invitation is 5x more likely to be accepted. (LinkedIn’s research)
  3. Pitch while thanking: I see this way too often: A ‘thank you for connecting’ note that turns into a lengthy pitch. Just don’t do this! You must build a relationship, establish the know-like-trust factor, and discover their ‘pain’ before you can attempt to offer a solution.

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(Reference: http://myemail.constantcontact.com/TIPS-to-get-the-most-out-of-LinkedIn.html?soid=1113533254011&aid=P0gQVU1EOPM)

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As a micro-entrepreneur, I wear many different hats every day. From content creator to educator to business administrator to customer service agent, to tax accountant, and of course, the dreaded functions of marketing and sales. These last two are, for me, the most difficult task in the entire experience of entrepreneurship. Although I recently completed a Certificate in Small Business and Entrepreneurship (complementary to my BS in Business Management), all the theory (and even practice) learned serve little purpose to my end goals of selling my courses at a profit. I have learned through the years that you may have a “warehouse” -physical or in cyberspace- full of the most fantastic products, but if you don’t know how to take them to market, it is the same as having nothing at all. On the other hand, I have seen individuals with very doubtful products become millionaires because they simply were genius at marketing their product or idea. It is a skill like any other but, just as you can learn some skills, it is also true that you can “not” learn other skills. If you lack balance, you will not be able to ride a bike.

I have reached the point where I must admit my Marketing & Sales “gene” is yet to be found! That is why my learning experience with Debbie about all the fantastic opportunities rendered by Linkedin will come in so handy in 2018 and beyond. Until now, I have used this medium more as a sort of professional Facebook account than as a marketing tool. I learned so many tips and tricks, that my readers hopefully will be seeing some changes in the coming months. I learned that I could not do certain things in Linkedin: for example, to comply with Linkedin’s User Agreement Regulations (I admit I had not read them), I had to close an account I was using to promote my business! Instead of it, I had to open an “appropriate” company account in Linkedin for BRAUERTRAINING under my “personal” profile (I did not know that!). I am now merging, updating and upgrading the “combined” pages. I will also be adding at least three new contacts every day and will be giving and asking for recommendations. I will be more proactive in my networks and groups…. ufff… sounds like a lot of work… and it is… but at least I believe it is grounded in solid recommendations.

Finally, if you let me know what subjects you would like me to address in 2018, I will start researching those topics and hopefully providing insights in the matters that are important to us as language experts or language-experts-to-be! Also, let me know where I can improve…. I am always receptive to comments and suggestions. Feel free to send me a note via Linkedin or email me at claudia@brauertraining.com. Thank you for your continued support!

PS: Also, make sure to check upcoming training sessions using the ProZ.com platform, visiting http://www.proz.com/trainer/1271125.

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I am not the expert on Linkedin, so I will refer you to some of Debbie’s articles that will provide some fantastic tips…. and make sure to follow her and take some of her training sessions. They are worth your time!

Debbies short video

Half a Billion Members

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Tips for Training Post-editors

This is a fantastic, short, high-content article. It should be read by translators as an introduction to the future of translation. Congratulations to KantanMT

A good quality Machine Translation engine relies on the quality of the bilingual data used to train it. For most MT users, this bilingual data can be translated by humans, or it can be fully post-edited MT output. In both cases, the quality of the data will influence the engines quality. 
Selçuk Özcan, Transistent’s Co-founder will discuss the differences and give some tips for successful post-editing.Selçuk Özcan, Transistent’s Co-founder has given KantanMT permission to publish his blog post on Translation Quality. This post was originally published in Dragosfer and on the GALA Blog website.

We have entered a new age, and a new technology has come into play: Machine Translation (MT). It’s globally accepted that MT systems dramatically increase productivity but it’s a hard struggle to integrate this technology into your production process. Apart from handling the engine building and optimizing procedures, you have to transform your traditional workflow:

cp2

The…

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Will the best and most talented translators benefit from the disruptors?

“Some will ignore the incursions of the disruptors and do nothing—this could be a fatal mistake for some.”

The translation business

One of the few things we can count on is that “things change”. When I started out as a translator we used typewriters and listened to music on cassette tapes. We got our translations typeset on photographic paper—a revolution that had just displaced the “hot metal” linotype. Typewriters, cassette tapes and phototypesetting have all gone.

So what’s next in the translation world? Can we predict the likely course of events into the future? A certain Clayton Christensen, a professor at Harvard Business School, seems to think so.

Clayton Christensen 2 Clayton Christensen , Kim B. Clark Professor of Business Administration at the Harvard Business School. Christensen is best known for his book “The Innovator’s Dilemma”, where he articulates his theory of disruptive innovation.

Disruptive business models

Christensen studies how “disruptive” ideas and new technologies constantly evolve and displace the old—only to be discarded and replaced by new waves of innovation. His theories have been…

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