DeepL MT, a game-changer for professional translators

On September 25, as part of the Proz.com celebration of International Translation Day 2018, I will present “Learn DeepL MT for beginners” (go to https://hubs.ly/H0dP7wp0). All sessions sponsored by ProZ.com on the 25th and the 26th are FREE to all participants.

I believe that at present, DeepL is one of the best tools available for translators. My presentation therefore centers on the mechanics of the platform and I shows you how easy it is to use. As with any tool translators may use, confidentiality of client’s information should always be a priority.

This platform uses Deep-Learning Neural Machine Translation. NMT uses a “large artificial neural network to predict the likelihood of a sequence of words, typically modeling entire sentences in a single integrated model.”  Deep learning NMT “processes multiple neural network layers instead of just one. It is a a completely new generation of artificial neural networks that … learn to grasp the subtle meanings of sentences,and conveys them in the target language in a way not seen before.”

I am recommending the use of this platform and API integration because I have found it to produce quality draft translations that are more fluent than other MTs while productivity may be doubled, tripled or more. It is very intuitive and extremely easy to use. Additionally, it relies on EU-level privacy protocols. At present it only services English, Spanish, German, French, Dutch, Italian and Polish, but they are expanding languages.

Come join us on the 25th and learn the mechanics of DeepL and other interesting tricks related to MT, plus enjoy all the other sessions offered for FREE by ProZ.com.

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As part of the study materials I will be distributing, I will share some of my Quality Guidelines for Human-Quality PEMT (Post Editing of Machine Translation Output).

This is what I believe a Human-Quality PEMT should achieve:

Purpose:

·      Accurate (preserve intended meaning of the original)

·      Correct grammar, syntax, style

·      Correct in formal aspects of written language

·      Sensitive to regional variations (dialects and target language use)

·      Written (mostly) in plainlanguage

·      Culturally and Linguistically appropriate (terms and expressions must be understood appropriately and consistently by most people reading text in TL)

·      Follow glossaries when provided

·      Follow style guides when provided

·      Avoid literal translation (too formal, complicated, awkward texts, though semantically equivalent)

·      Aim for “comparable constructs”

Information:

  • Complete (no omissions, additions or changes)
  • Loyal (same message is conveyed)
  • Accurate (same information transferred)
  • Reliable
  • Consistent
  • Technical equivalence (technically and conceptually)
  • Conceptual equivalence (content) (Does it accurately reflect original meaning?)
  • Intent (Have connotations and denotations been transferred)

Essentials

  • Grammar (system and structure of language)
  • Style (word choice, point of view, tone, + syntax)
  • Syntax (rules governing sentence structure, including word order, to achieve particular effects)
  • Semantics (sense, reference, implication, logical form, word relations, cognitive structure)
  • Register (level of formality)
  • Readability Level (easier or more difficult to read)
  • Format and Layout (including document setup, arrangement, charts, graphics, illustrations)
  • Spelling
  • Punctuation
  • Capitalization

Correct and optimal use of language:

  • Language conventions
  • Dates
  • Numbers
  • Addresses
  • Acronyms (transfer)
  • Abbreviations
  • Names of people
  • Names of countries and places
  • Brand names

Others issues to ensure:

  • Fluency
  • Phrasing
  • Nuances
  • Absence of False cognates
  • Cultural Sensitivity (will it make sense to target audience or will it create confusion or concern)

Other recommendations:

CONSTANTLY COMPARE MACHINE TRANSLATION PLATFORMS

  • Select three or four to compare
  • Obtain translations
  • Review each individually
  • Compare changes
  • Select preferred
  • Repeat every three or four months (new or improved versions)

Rating

5         Excellent

4         Correct

3         Enhance

2         Doubtful

1         Incomprehensible

or

5         Top human translation quality equivalence

4         Normal HT equivalence

3         Beginner HT equivalency

2         Misinterpretations

1         Gross Errors

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Join my free session on DeepL Machine Translation on Sept 25 to celebrate Int’l Translation Day sponsored by ProZ.com @prozcom livestream #ProZTV  https://proz.com/tv/ITD2018 

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“The Future of Work: Four Generations Working At Once, Plus Machines”

(“The Future of Work: Four Generations Working At Once, Plus Machines” as published in Newco Shift Forum 2018)

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To begin, I would highly recommend that you read the full article published at shift.newco.co (The Future of Work – Article). The article made me think again about past discussions that are still relevant today, almost 10 years since I first addressed this topic.

Quoting Liz Mathews (Dell Brand and Advertising): “Ageism is actually something we must address and put on the forefront because baby boomers are staying in the workforce longer. Millennials are making way for Gen Z. For the first time ever, we have four different generations in the workforce… [and] we must be prepared to interact with machines, no matter your age, your role, or your lifestyle.”

Talking about the new relationships that are starting to develop between humans and machines, Liz Matthews states: “… the future actually favors the young… the majority of leadership roles will be filled with digital natives. As human-machine partnerships grow, this won’t only be a workplace issue but potentially a societal issue… human-machines will work together as integrated teams within the next five years.”

In the language services industry, this human-machine partnership includes, of course, machine translation. But it does not stop there. All the developments in artificial intelligence and voice recognition will soon come together and offer commercially-viable solutions for the larger masses. Translator and interpreter roles will change (have already) to functions other than they used to be 50 years ago. As much as any other profession, we must change with the times to accommodate to our environment. Acquire the new tools, learn to use them, get familiar with their advantages and disadvantages, go through the learning curve (there is always a learning curve) as soon as possible.

Academia should have all these changes already inserted in their curriculum because the digital natives who will be working in the language services industry in 10 years will need skills different than the skills I acquired 40 years ago. That is a reality and we need to specify what those skills need to be, what the new work parameters are, what our marketplace will look like in a decade, which clients we will “loose” to technology and which new clients we will “gain” from it. How will our clients’ needs change as their needs to communicate with their international customers and staff change? How will we help our clients circumnavigate all these changes?

Translators, interpreters, LSP, and others in the language services industry: let’s ask ourselves how the changes happening in “relationships” are impacting us, directly and indirectly. As mentioned at nauseum in my posts, a tectonic shift has already occurred in our world, in term of our personal relationships and our professional environment. A shift in the way we humans communicate with each other. A shift in the way we understand the world (now known to be the physical world and the digital world, both “real” worlds). A shift in the way humans relate to inanimate objects and “intelligent machines” — to the point of “co-dependency” if we were talking about two humans in the relationship. It has already happened and it is part of the “real” world of a generation known as the “digital natives”(*) – who will most probably be the ones running our businesses in the coming decades.

(*) Digital natives are persons born after the prevalent use of “digital technology” and who as children have grown up using technology such as computers, mobile devices and the internet. For these individuals, their “online world” is an integral part of their identity. Their “native language” is not only English or French or even Swahili but rather a combination of a primary tongue with the language of computers, videos, video games, social media and all other digital media.

All the above said, those of us in the language services industry must become better prepared to respond to the communication needs of this new generation. Their expectations are much different from the expectations of, say, the Baby-Boomer generation. I am a baby boomer and our generation came of age in the 1960s (half a century ago!). Our means of communication, our culture, and our relationships expectations are totally different from those of Digital Natives. We see technology as a tool (many see it as a “negative” tool). The younger generations see the digital world as an extension of their physical being. They communicate with each other and among themselves in ways we might find offensive or un-natural (our bias). They connect at a pace, intensity, depth, and breadth that seems to be incomprehensible for the “slower” (older) generation.

As part of the “older” and “slower” generation, I believe we must start “listening” more to the needs of the future than trying to “hold on” to the ways of the past. Just saying.

Scrum Master? What the heck is that?!

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I was looking at my LinkedIn feed and happened to see a paid advertisement from a job site looking for a “Scrum Master.”  It caught my attention because I had absolutely no idea what a Scrum Master was! In a “previous life” (several decades ago) I was a project manager, so my surprise was double when I found out they defined it as NOT being a Project Manager. Well, I would have not even thought that PM had any relationship with SM.  Scrum Master sounded like something in the Healthcare Industry…… well, it is not. From the website TechTarget, I have learned that

“… a scrum master is a facilitator for an agile development team. Scrum is a methodology that allows a team to self-organize and make changes quickly, in accordance with agile principles.”

So, you might say:
–Why would translators and interpreters care?
I would respond:
–Really? Do you need to ask?

First, we need to be aware of what is going on in the world, and in the world of business in particular. Terminology is part of our lifeline.

Second, “Scrum Master” talks to the dramatic changes occurring in the business world itself. The concept of “agile development teams” is central to this new profession.  I guess Project Managers are so 20th century! Think about that. The term agile development  has very specific connotations related to the shift of power to the “product owner.” Think about that. The “product owner” has the say.

Additionally, the Scrub Master “is not held accountable for outcomes. The team as a whole is responsible for outcomes.”  What a concept, eh? No more “leaders” solely responsible for outcomes but the team as a whole.  Sports kind of got that notion from the get-go.

There is an entire methodology around “agile development.”  Because agility has come to the forefront of how we do things in the 21st century. That is why the entire business model of translation and interpreting needs to be re-thought.  Because, as it stands, it is anything BUT agile. I see some companies struggling to understand how to best render services in an interconnected digital world. That is a good start, but we need to move fast.

One thing is clear: we must become “Agile Organizations” (full disclosure: my company is NOT!… yet).  Those of us who are not AGILE enough to “sprint” (yes, a term with a new connotation too) have a larger chance of falling behind. As we look at the business models we have been using for the past 50 years and try to make them AGILER, we must also accept that certain processes will no longer be needed, new strengths have to be developed, and new delivery mechanisms are urgently required.

Parenthesis: Freelance translators and interpreters: we are micro-enterprises. We, too, need to change our business model to adapt to the times. I don’t have the answers.  I have no idea what is best and what is not, except to know that we MUST BECOME TECH-SAVVY A.S.AP.! That should be our priority right now as freelancers. This becoming tech-savvy translators and interpreters is just a basic step to be able to “participate” in the language industry of the future (the very near future, by the way).

I  believe we have an expiration date if we don’t change soon.

What think you?

 

Interpreters learn from actors

Interpreting in 2018 is becoming progressively more of an audiovisual experience in remote encounters, than the face-to-face meetings of the past. As such, in my opinion, there is one issue that interpreters of the 21st century need now more than ever: EMPATHY, the ability to understand and SHARE the feelings of another human being.

As a trained actor from my days of youth, I believe that many of the techniques that are used by actors should be used by remote interpreters; as conduits of the thoughts of another being, those thoughts never exist in a vacuum. Thoughts are intimately related not only to our culture and the patterns of our society but also to our feelings, for thoughts control feelings (and feelings influence thoughts).

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Good actors make us suspend disbelief and see THROUGH them the character that they are portraying. We see those “other” human beings (they portray) in all their strength and frailty because the actors are able to get themselves “out of the way” and BECOME a true conduit of the thoughts and feelings of the character they portray.
Good actors, therefore, achieve selfless results (i.e., we see “another” instead of the actor) by developing total EMPATHY for their character. So too, it is my belief, that we, as interpreters, are conduits for the expression of another’s words and feelings. In that sense, it is too little to ask that we “simply” convey words.  We MUST convey the words in total accuracy, but we must ALSO convey the thoughts and feelings that are attached to those words. EMPATHY allows us to do so, or at least to try our best.  It is this human-ness that will indeed separate us from the likes of bilingual Siris!

In accordance with the website “Skillsyouneed.com“:

Empathy is, at its simplest, awareness of the feelings and emotions of other people. It is a key element of Emotional Intelligence, the link between self and others, because it is how we as individuals understand what others are experiencing as if we were feeling it ourselves

Three Types of Empathy

Psychologists have identified three types of empathy: cognitive empathy, emotional empathy and compassionate empathy.

  • Cognitive empathy is understanding someone’s thoughts and emotions, in a very rational, rather than emotional sense.
  • Emotional empathy is also known as emotional contagion, and is ‘catching’ someone else’s feelings, so that you literally feel them too.
  • Compassionate empathy is understanding someone’s feelings, and taking appropriate action to help.

So, how do we develop EMPATHY?  There are many techniques and exercises.  I found some very interesting by Martha Beck, appropriately called The Empathy Workout:

[Excerpts]
EXERCISE 1: LEARNING TO LISTEN
…start with conversation. Once a day, ask a friend, “How are you?” in a way that says you mean it. If they give you a stock answer (“Fine”), repeat the question: “No, really. How are you?”   You’ll soon realize that if your purpose is solely to understand, rather than to advise or protect, you can work a kind of magic: In the warmth of genuine caring, people open up like flowers….

EXERCISE 2: REVERSE ENGINEERING
Some mechanical engineers spend their time disassembling machines to see how they were originally put together. You can use a similar technique to develop empathy, by working backward from the observable effects of emotion to the emotion itself.  Think of someone you’d like to understand…Remember a recent interaction… Now imitate, as closely as you can, the physical posture, facial expression, exact words, and vocal inflection they used during that encounter. Notice what emotions arise within you. What you feel will probably be very close to whatever the other person was going through…

EXERCISE 3: SHAPE-SHIFTING
In folklore, shape-shifters are beings with the ability to become anyone or anything. As a child, I was fascinated by this concept and used to pretend that I could instantaneously switch places with other people, animals, even inanimate objects… I recommend you try it, soon. See that strange man in the orange polyester suit putting 37 packets of sweetener into his extra-grande mochaccino with soy milk? What if—zap!—you suddenly switched bodies with him? What would it be like to wear that suit, that face, that physique? What impulse would lead to sugaring a cup of coffee like that, let alone drinking it?

EXERCISE 4: METTA-TATION
World-class empathizers…conduct a daily regimen of metta, or lovingkindness, meditation. This involves focusing all of one’s attention on a certain individual and offering loving wishes to that person with each breath you take, for several minutes at a time. Classic metta practice starts with your own sweet self. For five minutes, with each breath, offer yourself kind thoughts… Then switch the focus of your kind thoughts onto a friend or family member. When you feel a sense of emotional union with that person, target someone you barely know….


ACTION ITEM:  Give it a try!

Remote Interpreting: The Elephant in the Room (by Barry Olsen)

Remote Interpreting: Feeling Our Way into the Future Published by The ATA Chronicle New communications technologies make interpreting available where it wasn’t in the past. We have a once-in-a-generation opportunity to shape the way we will work remotely, because what’s going on is game changing and shaking our profession from top to bottom. In April […]

via Remote Interpreting: The Elephant in the Room — A Word In Your Ear

What a Difference Three Decades Make!

Preamble for translators and interpreters: Maybe (just maybe) machines will not replace “all” human translators and interpreters, but all of us will be replaced by some language experts using the latest technologies. It is therefore paramount to play catchup and get on-board with actions to become technologically savvy without delay!

I recently read an 11/29/17 Washington Post Article by Marwa Eltagouiri about an 84-year-old physician who lost her license to practice medicine because she refuses to use a computer, thus failing to comply with New Hampshire State Law on medical record-keeping protocols. In reality, the case centers more around the opioid epidemic and this physician’s inability to meet the State’s electronic drug monitoring program regulations. Whatever the situation, the entire case goes to underline the “electronic” (vs. paper) component that is clearly at the heart of the issue. Regardless of what the physician believes, it is now the law to keep electronic records. That is how fast the world has moved forward in ascertaining the cyberspace as the “factual” space, as well as modern technologies as the underpinning supports for some interactions.

Although some discussions are still going on as to whether doctors have it “better” or “worse” today as a result of this technological revolution, such disagreements are do not change the fact that things “are” what they are.

Just 30 years ago –which, in historical terms, is a short period– the National Institutes of Health via NCBI still wondered if doctors had a positive or negative attitude towards computers! From those “opinion pieces,” we now see ourselves working in a world completely different from the one for which most “older” physicians were preparing 30 or 40 years ago. Everyone in the healthcare and medical fields has had to “suffer” through a very steep technology-learning curve, especially in the last two decades. In 1999 I was working at a large insurance company that employed many nurses and doctors, and I remember all of them saying they would never -ever!- use computers.

Life is not a straight line. At the end of the last century (Wow! that sounds like a long time ago!), we were implementing (*) Y2K conformity requirements, (*) the newly instituted HIPAA provisions (or equivalent efforts in other parts of the world), and (*) the novel C.L.A.S. mandate (and other cultural competency efforts around the globe). In the last 15-20 years, these monumental programs were incorporated into our routine and are now a “mainstream” aspect of our daily life.

My point, then, is that our “way of life” –our daily activities as we perceive them today– is a concept that must be re-evaluated constantly as internal and external forces change and shape it into something different than what we were “used to” just a few years ago. The rate of innovation brought about by the accelerated developments in available technologies is speeding up such rate of change. I look at my grandkids, and all of them were born after Y2K. Even for my adult children, the Cold War is a remote history lesson. Yesterday, TCM showed a movie from my youth and talked about the cinematographic importance of this “classic.” Statistically speaking, a hundred years ago I would have been dead already for a couple decades, as life expectancy for women did not even reach 40 years old!

We must at all times be aware of our surroundings, which includes perceiving, understanding, and adapting to the technological changes (extraordinary and progressive) going on around us!

Neo-Luddites or Technocrats

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I believe that translators and interpreters must quickly adapt to the changing world of the 21st Century or we may become one of the extinct professions in a couple of decades. I believe that translators and interpreters must start to bridge the gaps that have been created between the way we used to do our work just a decade ago, and the way in which the work will be done in the coming decades. I believe that utility is replacing eloquence in the language service industry and that productivity is replacing quality. I believe that in the world of tomorrow – and in many places today – usefulness is replacing expression.

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I believe that the associations, the universities, the cohorts of translators and interpreters are not doing enough to educate current and future translators and interpreters about the tectonic shifts that the industry is undergoing and how the future looks, the skills that will be required, and the needed collaboration we have to start seeking with the giants in the software and hardware industry, who are changing the rules and creating the future. And we need to learn to partner with other stakeholders by creating power structures that are significant and have a unified purpose.

I believe in the power of technology for progress (and acknowledge that when misused it can bring about evil, but then, that is not the problem of technology, but of the users and abusers of it). Oh, by the way, I think that the future is already here.  

Neo-Luddites would like to silence the messenger I am concerned that some associations of translators and interpreters, as well as some organizations that should otherwise be exerting their influence, and many in the profession at large, are simply adopting a 21st Century Neo-Luddite position that in my opinion only exacerbates the problem.

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The 19th century luddites were “weavers in England who were being put out of work by the introduction of machinery and responded by organizing to attack and smash the new machines.”[1]

The 21st century Neo-Luddites are “citizens who are opposed to technology not out fear, but rather out of a feeling of superiority over it. They argue against how it is being used and discourage its proliferation.”[2]  Some neo-luddites carry out their fight against technology using the same technological tools they are opposing (internet, computers, social media, to name but a few).

It is my opinion that the associations and other power groups that represent translators and interpreters must start adopting positions that acknowledge the entry of the large software and technology companies in the world of translation and interpreting, as well as the powerful stronghold of other stakeholders in the industry.

How are we, the original translators and interpreters, going to participate in the revolution occurring in the language services industry?

What makes us unique in the new world of instant, mobile, digital world of communication?

How do we remain relevant in a society of millennials and GenX’s who are digitally connected 24/7 and want to communicate in their language of preference, now and here (wherever they are, whenever they desire).

My question then is, in an industry that is growing 22% per year, where the opportunities to render state-of-the-art services to thousands of millions of users are real, why are translators and interpreters ignoring the shifts occurring in their marketplace?

What are the power forces in the industry (associations and power groups) doing so that translators and interpreters may participate as instrumental collaborators in our own future, instead of being relegated to an afterthought in a lengthy process?

Why are translators and interpreters being ignored as a group in the larger context of technology-driven operations and business/marketing strategies?  What is the larger strategy of the power groups representing translators and interpreters?

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I am the messenger.  The message that I bring is a mixed one of optimism but harsh warnings for immediate actions.

So the Neo-Luddites “swiftly usher [the messenger] to the back entrance of the auditorium where he or she will be shoved down a flight of stairs or stuffed into a conveniently located dumpster”.

This rift between the pro-technology translators and interpreters and the Neo-Luddites only encourages the software and hardware industry giants to continue unnoticed eating your pie.

In the meantime, I am still the messenger for those who are tuned up to the reality of the day and want to listen.  I do not want to make converts out of the non-believers.  I want to raise awareness among those who want to listen.

Beware, translators and interpreters.  You need to acquire totally new skills sets.  You need to JOIN the digital revolution (not fight it).  You need to understand mobile technologies (not discard them).  You need to use the tools of the trade in the 21st Century (and learn what they are and what they can do for you).  And you need to ask your power brokers to represent you at the table of decisions, so that your profession does not become extinct (instead of burying the head in the sand).

So, let me summarize it in another way:

There is a big rift in the translation/interpreting industry about the use (or not) of technology, including CAT tools, machine translation, remote video interpreting, phone interpreting and other technologies. One camp, me included, believes that we have to grow with the times, that we have to use all the technologies available, that we MUST keep up with the times.

Moreover, I believe we should have a stronger say in creating that future. The large software industry, including Google and Microsoft, are now investing millions of dollars in developing technologies to make them widely available to the masses.  The camp I subscribe to states translators and interpreters must adapt quickly to the changing times and re-define what we do, how we do it and where we do it. We have to redefine who we are in the new millennium in order to remain relevant. I want to be a part of the new professional experience.

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The other camp believes that many a thing having to do with technology is “below” a translator and interpreter’s intellect and that translators and interpreters should “fight” the software giants that are revolutionizing the industry and that the professionals should take a stand against the use of technology.  Their argument is that if translators and interpreters “bow” to technology we will just become gadgets. They have expressed that such participation in the technological and digital revolution will only degrade the profession.

I believe that unless we URGENTLY and IMMEDIATELY become part of the conversation, the profession will disappear, as many other professions in the past when they did not keep up with the times.  I believe translators and interpreters MUST become part of the equation by learning, adapting and using new technologies (although I do not provide direct training in such technologies, I do recommend you get trained in them).

The rift is huge and it is intense and some people are becoming extremely aggressive and want to silence the messenger. As the messenger, my task continues to be clear to me.  I would like to tell the Emperor that he is running naked in his new invisible clothes.

I believe that translators and interpreters as a group need to demand that they be INVITED to PARTICIPATE in the discussions that large software and technology corporations are having, and which, in my opinion, are leading the industry into the 21st Century.

I believe we should start speaking with ONE VOICE. Right now, we are not even part of the discussion.  We have been left behind. Already. We must run to catch up.

May 25 Go-To Free Meeting Online – In Pursuit of One Voice

On May 25th at noon Eastern Standard Time (U.S.), BRAUERTRAINING will host an Open Forum called IN PURSUIT OF ONE VOICE, via Go-To meeting.

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The purpose of this first meeting is to hear all suggestions and comments from any translator, association or group, regardless of their affiliation, about how we, the community of translators and interpreters, by some counts 300,000 or more around the world, should move forward.

What makes us unique in the 21st Century?

How should we participate in the creation of our own future?

This is the opportunity for voices contrary to mine to express themselves clearly with action-able ideas for the future. Every opinion, from every camp, will be heard and taken into account. Minutes of all opinions will be compiled into a single document that will be distributed to all participants and through social media and networking venues. This will be the first of a series of monthly open forums IN PURSUIT OF ONE VOICE, hosted by BrauerTraining. Our only purpose initially is to open the conversation to create awareness and elicit participation.

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Involvement is free by invitation.  Send me an email to claudia@brauertraining.com with your email address OR go to my website www.brauertraining.com and register for my newsletter (you will automatically be added to the invitation list). Welcome to the future.

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